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sigpicSoaring with My Raven Under Carolina Blue Skies ... -
Re: One "Better Idea" That Didn't Happen ...
I'll second that!!!sigpic -
Re: One "Better Idea" That Didn't Happen ...
We tend to treat the Blue Oval as a sacred cow. Sure the script has been around forever, but I'm old enought to remember when they used a heraldic looking shield and another one that featured a big gear. Ford text has also been used in what looks like a version of Times. The only thing wrong with this design is that it is very period specific. Looking at it through my wayback machine filter, it's not that bad.sigpicComment
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Re: One "Better Idea" That Didn't Happen ...
The longer I look at the current logo, the funnier it looks. It starts to look like some sort of scandinavian script after a while.Last edited by SunnyDayz; Jan 23, 2010, 07:36 AM.Comment
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Re: One "Better Idea" That Didn't Happen ...
FJORD??Originally posted by SunnyDayz View Post
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Re: One "Better Idea" That Didn't Happen ...
That would be FIORD!
GordLast edited by tbird6t4; Jan 23, 2010, 05:04 PM.
Drive it like you stole it !!!
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Re: One "Better Idea" That Didn't Happen ...
Picture in your mind the trademarks for these brands--Ford (of course), Coca-Cola, Schlitz, Blatz (gone & likely forgotten), Pepsi-Cola, Budweiser, Miller High Life, Chrysler. Okay, 2 questions: What do they (the trademarks, not the products) all have in common? And why?Comment
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Re: One "Better Idea" That Didn't Happen ...
1The script type used in these companies names was the dominate form of formal handwriting in the US during the mid 19th century. It was during this same time period that these US companies got their start.
The name of the script is Spencerian Script. Brought into US public schools around 1840. This penmanship was taught until about 1925. It could be written quickly, legibly and with elegance in both business & personal letter writing. The invention & soon popularity of the typewriter took this penmanship out of the business world.
2 These same companies, their logos, since they only contain characters from the Spencerian Script can not be protected by copyright laws. They are protected by trademark laws. Hence these company logos are indeed protected Trademarks.Mike
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Re: One "Better Idea" That Didn't Happen ...
Good answers, Mike. Yes to your answer #1--they're all script. For #2--"the bookkeeper" is the key to the correct answer. These companies had little idea about how to go about designing a logo, so they simply went into the back room & asked the bookkeeper to come up with something that looked good. The bookkeeper (always a man in those days) had no artistic vision, so he called upon the one graphic talent he had: he wrote out the company name in script. Then he put a circle, box, rectangle, or whatever around it & that was it. The result was, predictably, a hundred different trademarks all using Spencerian script, as you correctly point out. In those pre-trypewriter days, he had to write out all correspondence & notices for his company, besides keeping the books, so his script was the tool by which he earned his living.Comment
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